This brand design creates a fresh, progressive identity for Banana Boat, an iconic summer brand. Expressive cursive typography forms a fluid, wave-like composition that reflects the brand experience, while the lowercase form adds warmth, charm, and accessibility. The added swash balances the contemporary script with nostalgia, while the boat-like form reinforces the brand’s playful character and keeps the logo visually “afloat.”

A bold colour palette reinforces the brand’s playful personality while maintaining its trusted, reliable reputation. Cool blues convey a science-based, clinical approach, while vibrant yellows and oranges embody the sun and sand, suggesting a year-round summer experience customers can enjoy while staying protected. These uses of colour and form extend across the design applications. Minimal decorative elements maintain clarity and authority, while the nostalgic composition, fresh typography, and vibrant hues keep the identity progressive and true to the brand’s core values.

This approach ensures Banana Boat remains a standout on the shelf and an ongoing essential in everyday routines.