This brand design presents a progressive identity for the Melbourne International Film Festival, aiming to elevate MIFF’s global profile through a vibrant and expressive visual system.

The logo is built on a modular system inspired by film test patterns, featuring custom letterforms that alternate between organic and geometric forms. This hybrid typestyle reflects MIFF’s balance of tradition and innovation, demonstrating continual evolution while remaining legible to engage audiences.

In the media applications, layered forms create depth and movement to form dynamic compositions. Overlapping shapes form patterned flow circuits, again inspired by film test screens, expanding the colour palette and communicate the immersive, transformative experience MIFF provides.

Vibrant colours, dynamic compositions, and innovative typography create a bold, engaging identity that reflects MIFF’s creativity and innovation. This design works to capture attention and build acclaim.