Zoos Victoria
BRANDING, ILLUSTRATION
This illustration suite forms the foundation of a Zoos Victoria campaign advocating for animal conservation. The series is designed to raise awareness of the urgent need for conservation and to inspire meaningful action.
It features detailed depictions of at-risk Australian animals, highlighting key features, colours, and patterns. By clearly depicting these traits, the illustrations help both identify species more easily, raising awareness and encouraging action.
Inspired by traditional scientific drawings, the vintage aesthetic not only conveys accuracy but also evokes a sense of urgency, suggesting that without intervention, these species may one day exist only in history books.